Selected work / Case study
Bank ofZambia.
Important public information, made impossible to miss.
The brief
Make one national deadline clear across every place people might meet it.
The currency exchange campaign needed to stay consistent across television, radio, billboards, publications and social media, while making the required action easy to understand.
The project
One message. Every format.
We built a connected campaign language that could move from a publication page to a roadside billboard without losing clarity or urgency.
Clear enough to act on. Strong enough to remember.
The visual system balanced urgency with reassurance, giving every format the same clear instruction without making the campaign feel cold.
What landed
A cohesive public education campaign with one unmistakable instruction.
- Connected thinking across platforms, spaces and formats.
- A consistent visual language for the work.
- A system the client team can keep using.