Selected work / Case study
LuSE.
A long partnership, shaped across platforms, publications and public moments.
The brief
Modernise how the exchange communicates without losing institutional trust.
LuSE needed a connected language that could move easily across digital products, long-form publications, social media and major national events.
The project
From one output to a living ecosystem.
The work expanded across the MyLuSE app, applications, interfaces, social media, campaigns, event branding and web-based tools.
Consistency without standing still.
Each new touchpoint extended the same recognisable system without making the exchange feel static or repetitive.
What landed
A modern exchange with a clearer, more flexible public presence.
- Connected thinking across platforms, spaces and formats.
- A consistent visual language for the work.
- A system the client team can keep using.